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The decline of Japanese household appliances enterprises, the rise and fall of mergers and acquisitions in Europe and the United States, China's market position plays a decisive role

the decline of Japanese household appliances enterprises, the rise and fall of mergers and acquisitions in Europe and the United States, and China's market position plays a decisive role. Looking back, foreign brands such as Samsung and LG, which are still fighting hard in China, have raised the status of the Chinese market to a strategic height in the past two years. The decline of Japanese household appliances enterprises and the rise of mergers and acquisitions in Europe and the United States

it is found that Japanese brands and categories are significantly reduced, and the billboards of Chinese brand household appliances occupy most of the country, with strong display and promotion efforts

in terms of high-end brands, Samsung refrigerators and sharp TVs are still favored by consumers in the market. The sales of Bosch household appliances are mediocre. Panasonic and Sony have low cost performance, and few people are interested. Domestic brands Gree, Haier and Midea dominate the white electricity market, while Hisense, TCL and Changhong are still the main brands of black electricity sales

a person in charge of sales of large and medium-sized electrical appliances said: different from the straight-line decline in sales of Japanese household appliance brands, Europe and the United States ensure that the backlash is 0.01 0.07 mm, and the sales of household appliance brands have declined as a whole, but still fluctuated slightly. Such a situation is not accidental

after years of efforts, many Japanese brands represented by Toshiba and Hitachi have not been able to reverse their losses, but their market share has also been declining. According to the sales of home appliance stores, Toshiba brand has disappeared in the market. Sharp and other brands' market share fell sharply, and the previously dominant air conditioners and refrigerators have become second tier brands

at the same time, Siemens, the two European representative brands in the Chinese market, after being taken over by its brother brand Bosch, has a very different situation in the Chinese market because of its localization strategy. Narration of the person in charge of sales of Boxi household appliances: 6 The test motor source should be reliably grounded; The frequency fluctuation shall not exceed 2% of the rated frequency; Although Bosch is a new brand entering the Chinese market. However, taking advantage of Siemens' image to focus on the high-end market, Boxi home appliances has a relatively clear positioning and has a relatively clear strategy

the global household appliance industry is currently divided into four sectors: China, South Korea, Japan, Europe and the United States. The development trend of China and South Korea is obvious. In other words, Japan and South Korea were the dominant sectors of global household appliances 20 years ago. In the past decade, Japan and South Korea have been in a state of anxiety. At present, China is in a prominent position, while Japan is in a linear decline. Liu buchen, an industry observer, said

judging from the recent mergers and acquisitions of European and American household appliance enterprises, with the withdrawal of Siemens, it is the strength of Bosch in its revenue bag; Acquire Ge home appliance business and accelerate Electrolux 'expansion and penetration in the global market, especially in the U.S; Holding idex, whirlpool, the largest white goods giant in the United States, has gained momentum in the white electricity market

Liu buchen believes that the merger and acquisition of European household appliance brands, the withdrawal of one brand, accompanied by the strength of another brand, will cause the strength between brands to change. The mergers and acquisitions of European and American household appliance enterprises will come to an end temporarily, and the overall layout will be stable in the region

in recent years, Chinese household appliance brands have risen, and European and American brands have been threatened. Industry insiders believe that in the long run, the labor cost is high, and there is not much advantage compared with Chinese and Korean brands. European brands cannot recover to the glory of the last century. At the same time, with the improvement of China's manufacturing industry, China has received more and more OEM orders, and the demand of European and American markets has decreased, which makes it difficult for European and American brands to make major breakthroughs in the market. However, famous old European brands have an irreplaceable position in the minds of consumers, and other brands are unlikely to suppress them in the short term

for quite a long time in the past, Japanese home appliance giants dominated the market in the field of home appliances, and even defeated many old European and American giants. They were called the Pearl at the top of the global home appliance pyramid in the industry. Now most Japanese home appliance brands have declined to varying degrees. The decline of Japanese household appliance brands can be described as synchronous with the Japanese economic downturn. The overall performance of enterprises is poor, and the decline of household appliance brands is inevitable

at present, the global household appliances are in the transition period to intelligence, and the rapid rise of Internet has made great companies such as apple. Japanese household appliance enterprises are mostly heroes in the era of functional machines. When the market changes, Japanese enterprises have problems in judging the market, resulting in their far behind Chinese, Korean, European and American household appliance enterprises in the era of intelligence. Liu buchen said

industry analysts believe that there is little possibility for Japanese enterprises to make a comeback in the future: the characteristics of Japan's decline are very large: one-way street, no turning back. Although Hitachi, Mitsubishi and Toshiba, the three major Japanese household appliance brands, have made efforts to revitalize, they seem to have achieved little

China's market position plays a decisive role

although Sony was rumored to withdraw from the Chinese market, it previously issued a statement to dispel the haze, declaring that it would not give up the Chinese market and raise it to a strategic position in the global market

although it denies to withdraw from the Chinese market, Sony, which has suffered losses for many years, has been overwhelmed, and its home appliances and ranking in the Chinese market have fallen more than ten places. While reducing its loss making business, Sony has focused on developing mobile devices and made them the top priority of many initiatives. It can be said that Xperia series high-end intelligence maintains Sony's revenue, and sheet metal is the coat of electronic experimental machines. However, the pillar business expected by Sony was vulnerable, and Sony admitted that the sales of mobile devices were less than expected

looking back, foreign brands such as Samsung and LG, which are still fighting hard in China, have raised the status of the Chinese market to a strategic height in the past two years

Samsung Electronics also said that although it has abandoned the production of CRT TVs, it is striving to gain a larger market share in the flat-panel TV market, and wants to expand its army by taking advantage of China's new energy-saving standards for air conditioners

insiders believe that China is one of the three major consumer electronics demand markets in the world (the other two are the United States and the European Union), and it is the largest market. From the perspective of growth, it will still play an important role in the next few years. In this regard, Korean and Japanese household appliance enterprises have seen it very clearly. In addition, China, South Korea and Japan are geographically close, and the development cost is low, which is also the reason why they attach importance to the Chinese market

compared with the shrinkage of Japanese brands in the Chinese market, another group of foreign brands represented by Samsung and LG are eyeing this fertile land of China